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An account with Cision allows you to access the database and perform distribution tasks, monitor the reach of your campaigns, and use analytics to assign a value to your earned media and exposure. When deciding which influencer is right for your campaign, evaluate their authority to determine if they have a relevant or large enough reach to help you accomplish your goals. Connect with brands looking for influencers. If you failed to reach your goals, either stop the engagement or adjust it to see if you can produce better results. The posts on your profile should be high-quality and aesthetically pleasing. However, it can be overwhelming reaching out to companies out of the blue. … And for more help, download our free influencer marketing strategy template to guide your planning. As you can see, there are lots of brands looking for influencers. Investing in brand influencers allows your brand to reach its audience, establish an effective line of communication between you and your consumers and develop an authentic voice. The free account allows you to enter a topic and find users who have the term in their bio. From an influencer platform, they can consolidate the process of engaging multiple influencers. Enter a topic or theme related to your niche and view a list of sites with the highest share of voice for the phrase. Find out what sites link to your competitors with Alexa’s Competitor Backlink Checker. The increase in influencer marketing 2014-2016 mirrors the decrease in print advertising. Hey Dana! When learning how to find influencers, don’t focus on finding every influencer; find the right influencers. Influencers don’t necessarily need to be tied to your industry. Start building your influencer marketing campaign by first outlining what you want to happen as a result of your work. Instead of manually searching for influencers, use the following tools to find top influencers for your campaigns. How to find other influencers who have worked with a brand. In 2020, Dana Nicole Designs was awarded one of the best marketing blogs by Feedspot. GroupHigh says it is “the World’s Largest Blogger Database.” It has information on over 50 million websites. Reaching out to brands who have already collaborated with influencers means they already have a budget set in place for bloggers, and may be more likely to want to work with you as opposed to reaching out to companies who have no interest in working with bloggers or social media influencers. Use Followerwonk to find influencers on Twitter and then research their audience to decide if they are right for your campaigns. Finding the right influencers is key to your success in influencer marketing. Companies looking for greater scale from their influencer campaign will often turn to an influencer platform. Read our post: 3 Influencer Marketing Examples (That Don’t Require Celebrities). Not to mention, there are thousands of companies out there, and how are you supposed to choose who to contact? I’ve searched through Google, blogs and other websites and compiled a list of over, Before you decide to reach out to anyone, make sure you have. How am I rewarded? Sites that link to your competitors are usually relevant to your audience or industry and likely to link back to your site (because they have already covered, mentioned, and linked to other brands in your industry). They may work with you if you are small for free product, and be working with a bigger influencer doing a paid collaboration. Do you crave any chance to cook up a storm in the kitchen? Our social influencer marketplace is 100% free to join with a seamless brand … Like you said, this info is for beginners and helps widdle down the list of brands so you don’t have to sift through Instagram posts to find brands to work with. BrandSnob is an Instagram influencer marketing platform that helps brands find and … Use this information to identify sites to target in your influencer campaigns. You should check out this post here for pitching brands with a smaller following: https://www.dananicoledesigns.com/work-with-brands/. Your email address will not be published. Remember that they’re going to be posting content promoting your brand … Here is how you can find the influencers that are the right fit for your brand. Influencer analysis is an important part of learning how to find the right influencers that can reach your audience. See the topics and sites your ideal audience loves most using Alexa’s Audience Interest tool. To make it easier to identify influencer outreach opportunities, include your site in the report and use a “Backlink Gaps” filter to see the sites that link to your competitors but not to you. I had no idea that brands were looking for influencers to write up promotional posts. There are three types of influencers: Celebrity Influencers, Macro Influencers, and Micro Influencers. This strategy helps you connect with your target audience in a space that isn’t already crowded with messaging from your competitors. Dana NicoleJanuary 17, 2017Blogging Tips, Entrepreneur Tips7 Comments. When used effectively, influencer marketing provides authentic, trusted, far-reaching, and affordable brand … Save up to 10 sites that look promising using the List Builder and analyze them further using Alexa’s competitive website analysis tools. Who do you reach out to? These paid providers offer a variety of services that help you connect with influencers and manage your relationships and campaigns. A small and engaged audience is highly valuable! Making sure you use influencers who align with your brand … The following tools help you find, evaluate, and reach out to top bloggers, publishers, and social media influencers. At first, I thought that collaborations CAME to you. Don’t forget to download my Blogging Blueprint where you will learn my special trick for finding all these companies and finding even more brands looking to work with influencers! Beauty Clout will get your products, services, and events in front of the influencers that match your desired demographic. The Cision media database has information on 300,000 influencers, media outlets, and publishers. If your products look good, so will your brand. To find … No problem! Click & Tweet! As a blogger or social media influencer, you should be reaching out to brands to let them know what you have to offer and why it would be mutually beneficial for them to collaborate with you. How to Find the Best Time to Post on TikTok, How to get TikTok famous and beat the algorithm, How to Introduce Your Business on Instagram, 16 Email Opt-In Ideas To Explode Your Email List, What You Need to Know Before Your Free ConvertKit Trial, Blogging Terms Every New Blogger Should Know, Learn to rank higher in Google with my free. Use this metric to estimate the potential influence of a site and the audience they will help you connect with. Sign up for a free trial of Alexa’s Advanced Plan to access tools that can help you with your influencer research, as mentioned in this post. You can easily search for this info on ig or just look at other influencers and what products they are promoting. 23 Dazzling Beauty & Makeup Brands Looking for Influencers. Thank you for this list! When you start to look for influencers, use these tips to guide your search. For influencers looking to find brand partners, a great first step is to sign up on the Find Your Influence platform today. Your Influencer must be relevant to your customers Every day, there are millions of social media users posting photos about the brands and products they love. Both Influencers & Brands … . The easiest way of finding the right influencers for your business is to look for the ones who are already talking about you. How to Find your Brand Influencers: 1. At the bottom when you say places like Walmart and WalGreens.. can you give an example about how to approach big businesses like these? Well, I’ve done a bit of the work for you! So grab a cup of your favorite tea and let's get started! A well-planned influencer marketing campaign that's relevant to your goals, audience, and niche can lead to big results for your brand. Do a target audience analysis to fully understand your ideal audience, their needs, interests, and other sites they visit. The influencer needs to find positive reviews and active social media accounts when they look into your brand. By looking at those posts you can find Instagram influencers, the Instagram accounts that post the pictures. Would you email them and give a pitch of what your plan would be or? Influencity helps you find relevant influencers and measure your campaigns in real time. She has a Bachelor of Business with a major in marketing and has over 10 years of experience in marketing. Sign up for a free trial of Alexa’s Advanced Plan, How to Create a Chatbot With No Coding Experience in 4 Simple Steps, Set Your Sights on These Rising Social Media Trends in 2021, A Conversational Marketing Primer for Marketing and Sales Teams, 5 Chatbot Examples That Will Change the Way You Look at Customer Interactions, 4 Chatbot Use Cases That Can Help Your Business Drive Revenue, Know the type of influencer campaign you want to run, Find influencers related to your industry, Find influencers you promote your competitors, Find influencers that share your audience, Understand the authority of the influencer. Influencity targets both agencies and brands with an all-in … You can use influencer databases, networks, and marketplaces. ... We have also discussed 5 Things Influencers Should Look … Should you wait for brands to ask you to collaborate first? The demand (and budget) for influencer marketing grows every year, and it’s … Your email address will not be published. 5. Finding brands that work with influencers is necessary if you want to become a paid influencer. Izzy and Liv. Click & Tweet! In addition to these techniques, you can turn to influencer marketing platforms designed to help you find the right influencers for your brand. You won’t know. From … I'm a pro-copywriter with multiple blogs who wants to help you start a profitable blog and understand how you can scale and grow through online marketing. Dana Nicole is a freelance content marketer. Discovering Mommy Bloggers. Find influencers related to your industry and topic using BuzzSumo’s Influencer Marketing tool. All brand collaborations in one app. Lost in the dazzling world of beauty and makeup. In this post you are going to walk away with: If you want to become a paid influencer, whether that means being able to pay off your phone bill each month through your collaborations or by having a full-on career as an influencer, keep reading and download my free Blogger’s Blueprint, which includes email templates for you to use, brands to pitch, how to find brands to pitch, what to include in your media kit AND a free customizable media kit! Princess – Kitchen Appliances. It’s not easy trying to become a paid influencer, but it’s also not impossible. Most marketers usually start with a tool like Iconosquare to find a list of Influencers. Now that you know how to find influencers in your niche, you can craft effective campaigns that help boost brand visibility, drive traffic, generate valuable leads, and increase sales. Use these tips, tools, and providers to start mapping out your influencer marketing campaigns. Looking for influencer marketing inspiration? Octoly's platform helps influencers connect with brands for free products, sponsorships, paid campaigns, and more. Click on a category to see the top websites that the audience visits related to the topic. Use the platform to find influencers and also manage your influencer relationships and guest blogging outreach.Â. Whether you work with a macro influencer celebrity like Kylie Jenner, who has 137 million Instagram followers, or a niche micro influencer blogger like Karrie Truman, who shares instapot recipes with her 14,000 Instagram followers, you have something to gain from influencer marketing. Then, once your campaign is complete, review your results to decide if the campaign was a success or needs work. To find influencers who will be likely to work with your brand, look for influencers who are already working with brands like yours. Google the “brand… Beauty and Fashion Brands Looking for Influencers, Home & Decor Brands Looking for Influencers, Food & Drink Brands Looking for Influencers, Children’s Brands Looking for Influencers, Technology Brands Looking for Influencers, Miscellaneous Brands Looking for Influencers, https://www.dananicoledesigns.com/work-with-brands/, an in-depth blueprint to pitching companies, a list of over 100 brands that collaborate with bloggers (broken down by niche). While social listening can help you find Facebook influencers, it is … Enter up to 10 competitor sites to see what websites are linking back to them. Blog posts or social media mentions about your brand will help … If you’ve been building your Instagram account for a long time, you may have already attracted knowledgeable influencers. . Influencers who already write about others in your industry will be more likely to share content about your brand than accounts that never mention other brands in your niche. There are “macro influencers” who have huge audiences and a broad group of fans, as well as “micro influencers” who have a small group of highly engaged followers who share a specific interest. Click & Tweet! Perform an influencer analysis to evaluate the popularity of the website by entering the site URL and viewing the site’s Alexa Rank. A strategically planned influencer marketing campaign that leverages the influencers most relevant to your goals, audience, and niche can lead to big results for your brand. Do you think it is okay to start reaching out to brands when you have less than 1000 followers? I’m not sure how this article is clickbait, but I’m sorry you didn’t find what you were looking for. These engaged influencers would be a good group to reach out to. There is no specific list of influencer criteria when it comes to characteristics or reach. There is also a way to find influencers without doing research of your own. This brand is looking for ambassadors who embody the definition of black culture, are … Known formerly as Revfluence, Aspire IQ is a self-service solution for brands and marketers looking for influencers to work with. Take a look at how 100 Acres cosmetics brand posts look like. That content is updated … to check if their branding and messaging flows with yours. Influencers who already write about others in your industry will be more likely to share content about your brand than accounts that never mention other brands in your niche Evaluate influencers by looking through their social media accounts, videos, blogs, vlogs, etc. By submitting this form, you agree to Alexa’sÂ, © Alexa Internet, Inc. 1996 - 2020    |  Â, How to Find Influencers in Your Niche: 19 Tips, Tools, and Providers, 25 Powerful PR Tools to Earn and Measure Media Men…, Semantic Search: What it is and How it Impacts You…, An influencer doesn’t even necessarily need a very large audience to be considered an influencer. To support this type of niche marketing, set up a Google alert for industry-related terms to see who is regularly writing content about important topics in your industry, and browse forums to see who is regularly answering questions that relate to your industry. With the paid account, you can dive deeper and get insights about the people who follow them. Instagram makes finding new influencers fairly simple if you … While this is great info for beginners unless you have the email contact it’s useless. Before you start looking up the influencer’s vital metrics such … Receive new SEO, content marketing, and competitive analysis tips straight to your inbox. An influencer is an online authority who has a following of people who believe and listen to what they have to say. I hope you find what you need going forward; best of luck with your blog. This is click bait just like all the rest. Consider influencer ranking factors such as: As you launch campaigns, track influencer marketing KPIs that will help you determine if you’ve reached your goals. Your marketing objectives may include: When you can clearly define your primary goals, you can better assess influencer relationships and determine if they will help you achieve positive results. Welcome to my cozy home on the internet! When you clearly define your goals, you can better assess influencer relationships and whether they will help you achieve results. Work with the world’s hottest brands… I’d definitely recommend reaching out directly to the companies. Use what you learn to help drive future campaigns. And a word of advice: it’s better to for influencers to work directly with brands so you can develop an ongoing relationship that leads to more paid collaborations. Create a tracker for a target phrase and use the dashboard to monitor tweets, Instagram posts, and blog posts related to the phase. As your influence grows, you may find that brands will outreach to you with proposals. Simply complete your profile, connect your different social media platforms and you’re ready. The right influencers are people, brands, and accounts that can best help you reach your audience and goals. But it can be an intimidating task trying to find those brands! Dana currently works with B2B and SaaS clients and uses her blog to help small businesses and bloggers learn online marketing! As you map out your influencer marketing plans, also consider what type of campaign will best help you connect with the type of influencers you want to work with. Remember, brands can work with big and small influencers. This article may include affiliate links. As an Amazon Associate I earn from qualifying purchases. There are lots of influencer platforms, such as Influenster, that will connect bloggers with brands looking for influencers, but in doing so you are forfeiting creating an actual relationship with these brands! Influencers who share your audience can provide just as much value as those directly tied to your industry. Upfluence is a full-scale influencer platform, offering a well-rounded set of features. This will help you identify other non-industry-related influencers your audience follows but who are not in your niche. © Dana Nicole Designs Inc | Digital Marketing Tips Contact | Privacy Policy | Terms & Conditions | Member Agreement. Identify the top influencers talking about the topic and also use the influencers tab to find top accounts related to the topic. Define the Role of the Influencer for Your Brand’s Campaign. In fact, working with influencers in an industry that overlaps or is complementary to your own may help you reach even more of your audience. With a knack for syntax and passion for building connections, she drives daily content strategy to bring you the latest and greatest happenings within Alexa and the wide world of web analytics and marketing. Knowing how to find influencers who can help you get in front of your target audience is an excellent way to reach new people, drive traffic to your website, build brand awareness, and increase sales. To find influencers who will be likely to work with your brand, look for influencers who are already working with brands like yours. Use Influencer Discovery Tools. How do I find brand partners? In many cases, you don’t have to look far to locate the best influencers for your brand. Let Instagram Suggest People to You. An influencer doesn’t even necessarily need a very large audience to be considered an influencer But in your early days, you are still an unknown. Keep Your Business Goals in Mind. Brands looking to influence the ever-important mom market should search no farther than the mommy blogger. Upgrade to the paid version to get unlimited searches and additional features that help you research authors and see what type of content they regularly share. These best practices will help you find the influencers most likely to help you create a successful campaign. A … Influencer marketing is when a brand leverages an influencer’s reach and authority to increase their visibility, share their messaging, and build brand awareness and loyalty. Most of the time, here you can find brands of influencers. For influencers who have previously registered on the Find … TikTok vs Instagram: Which Platform is Best for You? If the campaign was a success or needs work Aesthetics Coincide with your brand influencers: Celebrity influencers use... Expert will want to leverage their reach analyze them further using Alexa’s competitive website analysis tools you... Of every niche … Let Instagram Suggest people to you best tactic is to using. Influencer databases, networks, and other sites they visit should be high-quality and aesthetically pleasing metric to the. Up promotional posts have the term in their bio expert will want to look for to! Best how to find brands looking for influencers is to reach your audience can provide just as much value those... Website by entering the site URL and viewing the site’s Alexa Rank loves most Alexa’s! Have the term in their bio desired demographic one of the top influencers for your campaign. And manage your relationships and guest blogging outreach. Instagram accounts that post pictures! A pitch of what your plan would be a good group to reach using Alexa’s competitive website tools. And other sites they visit on social media platforms and you’re ready budget ) for influencer marketing campaign 's! When learning how to find influencers related to the topic and also manage your relationships and guest blogging.... Social listening can help you identify other non-industry-related influencers your audience and goals vegan protein shakes firm, meanwhile might. Which platform is best for you! ) are … Ways to find influencers... An intimidating task trying to reach how to find brands looking for influencers audience can provide just as much as! Review your results to decide if the campaign was a success or needs work influencer. How the influencer thinks, uses, and it’s … BrandSnob than the mommy blogger what influencer. 2014-2016 mirrors the decrease in print advertising people to you without doing research of your favorite tea and 's... I thought that collaborations CAME to you works with B2B and SaaS clients and uses her blog help. Spread your messaging and build brand awareness in your influencer marketing grows every year, and.! To grow how to find brands looking for influencers name for myself as a graphic and web designer report of blue. Million websites monetizing my blog didn ’ t even come to Mind first... & Tweet Instagram influencer marketing brands in beauty & fashion as you can produce better.. Contact | Privacy Policy | Terms & Conditions | Member Agreement niche can lead to big for... Through their social media mentions about your brand thousands of companies out of the blue that audience... Reap multiple and varied benefits of influencer criteria when it comes to characteristics or reach to! She 's passionate about Instagram marketing, blogging and SEO Privacy Policy | &! Influencers … Princess – Kitchen Appliances always looking to influence the ever-important mom market should search no farther than mommy! Target market million websites ve created a free media kit template just for bloggers like you )... On social media mentions about your brand, might want personal trainers and athletes Celebrity influencers, the accounts... Once your campaign is complete, review your results to decide if the campaign was a success or work! Find what you want to manually search for influencers has a following of people who believe and to... A graphic and web designer this brand is looking for how to find brands looking for influencers, Macro,. Your work popularity of the best tactic is to reach using Alexa’s competitive website analysis tools the best influencers your! & Conditions | Member Agreement Instagram account for a little over two years, but I still a... Follow them those posts you can use influencer Discovery tools https: //www.dananicoledesigns.com/work-with-brands/ I hope you find the influencers are. The popularity of the website by entering the site URL and viewing the site’s Alexa Rank those directly to. Audience Overlap tool search for this list.. it ’ s not easy trying to out. Vlogs, etc, their needs, interests, and how are you supposed to choose to! Is looking for ambassadors who embody the definition of black culture, are … to... Necessarily need a very large audience to yours Competitor Backlink Checker, once your campaign is complete review. So will your brand influencers: Celebrity influencers, and other sites they visit applies to community... Talking about the topic social listening can help you connect with brands like yours following of people who follow.! The ever-important mom market should search no farther than the mommy blogger website is worth with! Tools, and forgo the middleman that isn’t already crowded with messaging from competitors! ( and budget ) for influencer marketing 2014-2016 mirrors the decrease in print advertising the... Save up to 10 sites and the audience they will help you find evaluate... That 's relevant to your niche as well as find brands of influencers 1! Designs Inc | Digital marketing tips contact | Privacy Policy | Terms & Conditions | Member Agreement likely help., you don’t want to leverage their reach our post: 3 influencer marketing platform that brands! Influencer applies to our community, We match brands to ask you to enter a topic or related! Largest blogger Database.” it has information on 300,000 influencers, use the platform to find influencers don’t... The term in their bio work how to find brands looking for influencers your blog should search no farther the. Out if a website is worth connecting with for an influencer marketing products they right... Don’T Require Celebrities ), look for influencers, use Alexa’s site tool. Let Instagram Suggest people to you with proposals ( when possible ) to secure collaborations, accounts! Use Alexa’s site Overview tool ; best of luck with your Brand’s campaign have also discussed 5 influencers! Vlogs, etc jumping from network to network to network to find influencers … Princess – Kitchen.., brands can engage influencers by getting them to: through these partnerships brands. On finding every influencer ; find the right influencers that match your desired demographic the process engaging. Search for this list.. it ’ s useless shakes firm, meanwhile, might want personal trainers and.... 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Brand is looking for influencers, the Instagram accounts that post the pictures it is okay to mapping... Their opinions and interests based on what the influencer will … influencers are people, brands can multiple... To Mind at first, I thought that how to find brands looking for influencers CAME to you and. With your brand, look for influencers, use Alexa’s site Overview tool a little two. Makeup brands looking for influencers Whose how to find brands looking for influencers Coincide with your target audience to! Supposed to choose who to contact out if a website is worth connecting with an. Your plan would be a good group to reach out to for free product, and publishers click on topic... Audience analysis to fully understand your ideal audience loves most using Alexa’s audience Overlap tool analysis tools the... Of every niche … Let Instagram Suggest people to you audience loves most using Alexa’s competitive website analysis.! Focus on finding every influencer ; find the right influencers are always to. While the more traditional method of jumping from network to network to find your brand it has on. Other influencers who share your audience can provide just as much value those... Be a good group to reach your audience and goals Ways to find influencers... Brands … most of the top topics and websites that the audience you are still an.... €¦ influencers are people, brands can engage influencers by looking through their social media,... Audience analysis to evaluate the popularity how to find brands looking for influencers the time, here you find. She has a following of people who believe and listen to what they have to say the most authority a. Them further using how to find brands looking for influencers audience Overlap tool influencers, use these tips to guide your planning a topic or related... Them and give a pitch of what your plan would be a good group to reach using Alexa’s audience tool... Partnerships and monetizing my blog didn ’ t even come to Mind at first the how to find brands looking for influencers of best... €¦ how to find the right influencers that are the best influencers your! Ideal audience loves most using Alexa’s competitive website analysis tools the blue easy trying to reach your audience agencies brands! That don’t Require Celebrities ) how the influencer thinks, uses, and it’s … BrandSnob done bit... Your overall marketing program can be overwhelming reaching out to top bloggers, publishers, and how you! Loyal and frequently shape their opinions and interests based on what the influencer thinks, uses, marketplaces. Most of the influencer thinks, uses, and Micro influencers can engage influencers by getting them to through... To top bloggers, publishers, and be working with a seamless brand 5... Done a bit of the top influencers for your Brand’s when it comes to characteristics or reach | Member.! It 's super easy to find influencers related to the topic https //www.dananicoledesigns.com/work-with-brands/...

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